How Do You Qualify For Facebook Instant Articles : Eligibility, Earnings And Ads.
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Facebook Instant Articles |
Hey, so get this: Meta is pulling the plug on Instant Articles, that fancy mobile format they rolled out back in 2015 to speed up loading news on the Facebook app. Yep, you heard it right, they're giving it the old heave-ho. And you know why? Meta's on a mission to give the cold shoulder to news content on its apps. They're basically saying, "News, you're not our thing anymore."
Last week, this newsletter for all the journo folks spilled the beans that Meta's Bulletin is about to bite the dust too. So, it's like a double whammy for news-related stuff from Meta. Oh, and remember a while back, Axios let the cat out of the bag that Meta was tightening the purse strings for its publishers.
Here's the nitty-gritty of the Meta move: they're yanking support for Instant Articles around mid-April 2023. That means publishers have around six months to rejig their Facebook game plan. Heard from a buddy at Axios that this scoop came from a source in the know. But hold your horses, because a Meta spokesperson spilled the beans to Axios that they're not even using that format anymore. Go figure!.
Further Details
Moreover, guys, guess what? Meta's top dogs just spilled the beans - they're slashing the cash they throw at those Instant Articles. You know, those quick news blurbs they introduced a while back? Well, turns out, less than a measly 3% of the stuff that pops up on your Facebook feed is news links. So, they're like, "Why bother, right?" According to this spokesperson from Meta, they're gonna do what the users dig.
Here's the scoop: Forget about those news links showing up on your Facebook - they're steering traffic straight to the publisher's mobile site now. Big picture time: Remember when Instant Articles were all the rage? They were like superheroes in making news articles load faster on phones. But guess what? The mobile web has leveled up so much that these specialized platforms are like yesterday's news. So, give it a few months, and bam, they'll be him.
Google,s Reply
So, get this, my friend! Meta just spilled the beans about ditching the moolah flow to instant articles. But hold up, Google had its own mic drop moment last year when it straight-up said, "No more special treatment for news articles in search results with that AMP thing." Yeah, they basically chucked that format in the bin.
And here's the kicker: Both Meta and Google are going their separate ways on this. Meta's all about those snappy vertical videos and stuff, while Google's doing its own shuffle. Now, here's the deal: Most publishers are gonna keep their eyes on the video game, creating content for platforms like Facebook's quick articles and all those online media spots. But what's up in the air is how they're gonna slide their articles around Facebook.
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| FACEBOOK INSTANT ARTICLES |
Why Facebook Went Down This Road – Let Me Break It Down
So, why on earth did the Facebook app take this turn? Well, buckle up, my friend, it's a bit of a tricky tale. But I'll break it down really simple for you.
Imagine this: You're on Facebook, right? And suddenly, it's not just about stalking your friends' vacation pics and dog videos. Nope, it turns into this cool news hub. You can read articles right there, without ever leaving the Facebook zone. And these articles? They load up faster than a jackrabbit on a caffeine high, all thanks to this slick format they cooked up. Talk about easy-seasteading.
But here's the catch: In the beginning, this magic trick was only for the big shots – you know, big media names like The New York Times, National Geographic, and the BuzzFeed crew. It was like an exclusive club. Then, guess what? At their fancy Facebook developer conference, which happens every April, they went all Oprah and shouted, "You get the feature! You get the feature! Everybody gets the feature!" Now, every media gang can hop on the train. Crazy, right?.
How do I set up an Instant Article?
Alright guys, so besides that whole shebang where Meta spread the Instant Articles love to all media crews, they also went all tech-savvy and dropped the developer docs. Now, it's not just the big fish like major news outlets – even us regular folks with blogs can jump on the Instant Articles train. That's why I decided to get my blog in on the action.
Now, let's hit the bumps in the road with Instant Articles. But hey, I'll give you the quick rundown. I even squeezed all the juicy insights I gathered into my annual five-minute brain dump.
Oh, by the way, you got options to dish out Instant Articles. Pick between the "Instant Articles API" or the good old "RSS feed." Yeah, you got choices, my friend. So, if you're thinking about getting your hands dirty with Instant Articles, listen up.
Just a heads-up, as of my writing, there's no Japanese version in the Instant Articles developer docs. So, you're rolling with the English here.
So, here's the deal: You gotta have a Facebook page for your media or blog. If you don't have one, get it sorted before anything else. And here's the kicker, you need at least 10 articles that are already out in the wild*.
Now, I remember when I started, they threw that "minimum 50 articles" line at me, but later, they chilled and said 10 would do. Sneaky, huh? It's like they had a change of heart mid-race. But guess what, I could still send in my review request even though my RSS didn't hit that magic 50. So, obstacles? Slightly knocked down.
Once you tick all those boxes, it's game time. The next steps are like following breadcrumbs in a fairytale.
On the next page, you'll see a list of Facebook pages you're managing. Pick the one you want to bless with Instant Articles magic, hit that radio button, and give the "Enable Quick Articles" button a hearty press. But wait, don't click away like a maniac. You gotta agree to their terms first. It's like the secret handshake – if you don't do it, no dice.
Boom, you're taken to that page's management screen. Look to the side, and bam, you'll spot "Instant Articles" on the settings menu. Quick Articles, engaged!
Now, open up the "Instant Articles" settings screen you peeked at earlier. There's this thing called "Initial Setup," and you're gonna glide through it like a champ. First off, you'll register your Instant Articles distributor URL.
Find "Tools," and you'll see "Claim Your URL" just hanging there. Click it, and voilà , you'll see this <meta> tag like it's your own personal VIP pass. Copy-paste it into your quick articles website's head section. It's basically a fancy way of saying, "Yeah, I'm the boss of this site." High-five if you did it right.
Once that tag's in place, bounce back to the admin screen. Spot that "URL" field? Fill it with something like "example.com" – easy peasy. If you want a specific directory, toss in "example.com/blog." Need more deets? The document's got your back on that.
How do you set up an RSS feed from a URL?
So my friend, now that you've punched in that URL, it's time to seal the deal. Hit that "Claim URL" button right below it, and just like that, your URL's in the books. Facebook settings? Done and dusted.
Now, let's tackle the beast of creating an RSS feed for Quick Articles. If your site's got a CMS (Content Management System), it's game time. Create a fresh template that'll cough up your special RSS feed wherever you want it to.
Now, pay attention, 'cause here comes the lowdown on what that Instant Articles RSS feed looks like. Check out this basic format. Keep in mind, not all these parts are mandatory, and there's room for extras. But no worries, I'll walk you through the whole shebang later. For now, just soak in this sample feed – it's the go-to recipe for many websites out there.
Format Notes: How do I create a new note?
So my buddy, here's the lowdown on the HTML code you're gonna dish out for your Instant Articles RSS feed. Listen up, 'cause I'm gonna break it down assuming you're taking an article right off your blog and giving it a ticket to the Instant Articles party. But hey, if you're crafting a fresh piece just for Instant Articles, you have to keep a few things in mind and roll up those HTML sleeves.
First things first, keep your paragraphs all nice and cozy by using those trusty P elements. Any text that's not in a P element? Well, that's just gonna be ghosted. No love for the non-believers, you know?
Now, let's talk about images. You slap an image in there? Make sure it's got a figure element wrapped around it – no exceptions. And whatever you do, keep that image out of the p-element zone. They used to be tight, but now they're like "We need some space." So, respect that.
FAQs ( Frequently Asked Questions )
Q1. How much does Facebook Instant articles pay?
ANSWER: Hey there! So, Facebook Instant Articles, huh? Well, buddy, I gotta tell you, the payment game in the online world can be a bit of a mystery. Facebook doesn't exactly have a fixed rate that they splash out to everyone. It's more like a mixed bag of factors.
You see, the moolah you rake in from Instant Articles depends on stuff like the type of content you're dishing out, where your audience is at, and how much engagement you're drumming up. Ads are the name of the game here – the more clicks, views, and interactions your articles get, the better your chances of adding some coins to your piggy bank.
Oh, and there's a thing called CPM (that's the cost per mille, or cost per thousand views if you wanna get fancy) that can determine your dough. But let me tell you, pal, this CPM can dance around like nobody's business. It could be a few bucks or even a handful of changes, depending on the ad demand at that time.
Now, don't go expecting to buy a private island with this Instant Articles gig. It's more like a little side hustle, a way to make a few bucks while sharing your genius with the world. So, if you're thinking of diving in, my advice is to focus on creating killer content that grabs eyeballs and keeps them glued. 'Cause at the end of the day, the more folks you pull in, the better your chances of making a few bucks from those Instant Articles.
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